B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- consumer preference for sustainable products for global consumers (2023)
67% of global consumers say they want sustainable products.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IBM Research
Primary
Tier C
https://www.nonameglobal.com/post/prevent-greenwashing-with-gots ↗
Source Article
Prevent Greenwashing with GOTS Certification
Prevent Greenwashing with GOTS
Updated: 2 days ago
Summary:
GOTS (Global Organic Textile Standard) is the gold standard for truly organic, ethical, and eco-friendly textiles. It ensures at least 70–95% organic fibers, safe processing, fair labor, and low environmental impact. For fashion brands, GOT…
Original Research
IBM Research
· Original study ↗
Methodology
Cited from IBM Research, 2023; secondary citation by blog
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 67% | |
| 2026 | 60% | -10.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 67% consumer preference for sustainable products. Source: IBM Research (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-sustainable-products-ibm-2023
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<blockquote cite="https://lighthousedata.io/data/consumers-want-sustainable-products-ibm-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- consumer preference for sustainable products for global consumers<br><small>Source: IBM Research (2023) · <a href="https://lighthousedata.io/data/consumers-want-sustainable-products-ibm-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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