B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
66%
66% -- consumer preference for sustainable products for UK shoppers (2025)
66% of UK shoppers prefer to buy products that have a more positive environmental and social impact.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amazon
Primary
Tier B
https://thegoodshoppingguide.com/blog/what-consumers-want-in-2025/ ↗
Source Article
Consumers want help in identifying ethical and sustainable products
What Consumers Want in 2025
Ever wondered what consumers want? Recent research commissioned by Amazon of 2,000 British shoppers reveals a significant shift in consumer behaviour: 66% of UK shoppers prefer to buy products that have a more positive environmental and social impact, yet many struggle to…
Original Research
Amazon
· Original study ↗
Methodology
Survey commissioned by Amazon of 2,000 British shoppers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK shoppers: 66% consumer preference for sustainable products. Source: Amazon (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-shoppers-prefer-ethical-products-2025
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<blockquote cite="https://lighthousedata.io/data/uk-shoppers-prefer-ethical-products-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- consumer preference for sustainable products for UK shoppers<br><small>Source: Amazon (2025) · <a href="https://lighthousedata.io/data/uk-shoppers-prefer-ethical-products-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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