B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
89%
89% -- consumers wanting more video content from brands for consumers (2025)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
How Short-Form Video Content Impacts Your Audience Engagement & Retention on Social Media
How Short-Form Video Content Impacts Your Audience Engagement & Retention on Social Media
Read this guide to learn how to leverage short videos on social media to boost engagement and retention of your target audience.
Before we begin, take a look at these numbers first:
- Research indicates that 79…
Methodology
Cited research, original study not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 91% | |
| 2025 (current) | 89% | -2.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 89% consumers wanting more video content from brands. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-more-video-from-brands-89
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<blockquote cite="https://lighthousedata.io/data/consumers-want-more-video-from-brands-89" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- consumers wanting more video content from brands for consumers<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/consumers-want-more-video-from-brands-89" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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