B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91%
91% -- consumers wanting more video content from brands for consumers (2023)
91% of consumers want more video content from their favorite brands.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://shoutcreative.tv/marketing-video-production/ ↗
Source Article
Fort Lauderdale Digital Video Marketing - Shout Creative
Digital Video Marketing
APPTIO ANTHEM
Hero clean soap
CITRIX Networking
Big Joe Pool Floats
What’s the best digital marketing and content marketing?
Video!
What’s the best video?
Good question, but one thing is clear. Consumers will only buy your product after they understand what it is and why they…
Original Research
Wyzowl
· Original study ↗
Methodology
Cited from Wyzowl 2023 survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 91% consumers wanting more video content from brands. Source: Wyzowl (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-more-video-content-2023
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<blockquote cite="https://lighthousedata.io/data/consumers-want-more-video-content-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- consumers wanting more video content from brands for consumers<br><small>Source: Wyzowl (2023) · <a href="https://lighthousedata.io/data/consumers-want-more-video-content-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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