B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
84%
84% -- share of consumers wanting more video from brands for consumers (2026)
84% of consumers want to see more videos from brands in 2026 according to Wyzowl's report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://argil.ai/blog/video-marketing-agency-9ad53 ↗
Source Article
Top Video Marketing Agencies in 2026: 5 Picks + Argil
Original Research
Wyzowl
· Original study ↗
Methodology
Cited from Wyzowl 2026 video marketing report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 | 87% | |
| 2026 (current) | 84% | -3.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 84% share of consumers wanting more video from brands. Source: Wyzowl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-more-brand-video-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-want-more-brand-video-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- share of consumers wanting more video from brands for consumers<br><small>Source: Wyzowl (2026) · <a href="https://lighthousedata.io/data/consumers-want-more-brand-video-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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