B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- share of consumers wanting more video from brands for consumers (2018)
In 2018, 87% of surveyed people said they would like to see more video content from brands in the next year.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.streetlevelstudio.com/our-services/video-marketing/ ↗
Source Article
Video Marketing Agency
VIDEO MARKETING AGENCY
STREET-SMART STORYTELLING
We create memorable video experiences that inspire, connect, and build relationships.
The #1 Engagement Strategy to Watch
CREATE EXPERIENCES, NOT CONTENT.
Benefits of Authentic Video Storytelling
At its core, video marketing is about telling stories, …
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot on agency marketing page
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 (current) | 87% | |
| 2026 | 84% | -3.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 87% share of consumers wanting more video from brands. Source: HubSpot (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-more-brand-video-2018
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<blockquote cite="https://lighthousedata.io/data/consumers-want-more-brand-video-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share of consumers wanting more video from brands for consumers<br><small>Source: HubSpot (2018) · <a href="https://lighthousedata.io/data/consumers-want-more-brand-video-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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