B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91%
91% -- daily email usage rate for consumers (2012)
91% of consumers use email at least daily according to ExactTarget 2012 research.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ExactTarget
Primary
Tier C
https://poweryourmarkets.net/email-marketing/ ↗
Source Article
EMAIL MARKETING
EMAIL MARKETING
What are you doing to ensure that more people know
about you today than yesterday?
It’s our experience that a business that wants to
grow needs to make sure that more people know about it
today than did yesterday.
If you’re not meeting new people and telling them
about your products …
Original Research
ExactTarget
· Original study ↗
Methodology
Cited from ExactTarget 2012 research; original methodology not described on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 91% daily email usage rate. Source: ExactTarget (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-use-email-daily-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-use-email-daily-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- daily email usage rate for consumers<br><small>Source: ExactTarget (2012) · <a href="https://lighthousedata.io/data/consumers-use-email-daily-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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