B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
49%
49% -- share of consumers relying on influencer recommendations for Consumers (2024)
49% of consumers rely on influencer recommendations over brand claims.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
archeraffiliates.com
Primary
Tier C
https://www.archeraffiliates.com/post/how-to-negotiate-with-amazon-influencers ↗
Source Article
How to Negotiate With Amazon Influencers for Maximum ROI
Original Research
archeraffiliates.com
· Original study ↗
Methodology
Cited statistic in agency blog post; original survey not identified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 49% | |
| 2025 | 49% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 49% share of consumers relying on influencer recommendations. Source: archeraffiliates.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-rely-influencer-recommendations
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-rely-influencer-recommendations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- share of consumers relying on influencer recommendations for Consumers<br><small>Source: archeraffiliates.com (2024) · <a href="https://lighthousedata.io/data/consumers-rely-influencer-recommendations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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