B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- online review readership rate for consumers of local businesses (2025)
85% of consumers read online reviews for local businesses.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
BrightLocal
Primary
Tier C
https://kingdigitalpros.com/the-duke-city-guide-to-online-reputation-management/ ↗
Source Article
The Duke City Guide to Online Reputation Management | King Digital Marketing Agency
Why Your Albuquerque Business Can’t Afford to Ignore Its Online Reputation
Reputation management Albuquerque businesses need starts with one simple truth: most of your potential customers are reading reviews about you before they ever walk through your door or visit your website.
Here are the top lo…
Original Research
BrightLocal
· Original study ↗
Methodology
Attributed to BrightLocal in source text; no survey year or sample size provided. Data vintage reflects estimated publication year since no date is stated in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers of local businesses: 85% online review readership rate. Source: BrightLocal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-reading-online-reviews-local-businesses
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<blockquote cite="https://lighthousedata.io/data/consumers-reading-online-reviews-local-businesses" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- online review readership rate for consumers of local businesses<br><small>Source: BrightLocal (2025) · <a href="https://lighthousedata.io/data/consumers-reading-online-reviews-local-businesses" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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