B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- share of consumers reading reviews before purchase for online shoppers (2017)
77% of people take the time to read product/service reviews before they make an online purchase.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Juniper Research
Primary
Tier C
http://chrislema.com/collecting-video-testimonials/ ↗
Source Article
Are you collecting video testimonials?
This is a lesson I’ve learned first hand
The first time we held CaboPress I didn’t even take a camera. I never thought about the marketing of the conference at all. I was just focused on making sure the folks that had travelled from the US to Baja (officially Mexico) got thru customs and reached our…
Original Research
Juniper Research
· Original study ↗
Methodology
Cited from Juniper Research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 77% share of consumers reading reviews before purchase. Source: Juniper Research (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-reviews-before-purchase-77
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-read-reviews-before-purchase-77" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- share of consumers reading reviews before purchase for online shoppers<br><small>Source: Juniper Research (2017) · <a href="https://lighthousedata.io/data/consumers-read-reviews-before-purchase-77" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.