B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
89%
89% -- share of consumers reading reviews before purchase for global consumers (2025)
89% of consumers worldwide make the effort to read reviews before buying products.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Trustpilot
Primary
Tier C
https://www.fotaflo.com/memory-marketing-benefits-for-business-owners ↗
Source Article
Memory Marketing Benefits For Business Owners
Memory Marketing Benefits
Grow Your Business With Memory Marketing
Did you know that by simply providing photo memories for free you can generate repeat business, increase referral bookings and enhance the guest experience?
As a tour or activity operator, your guests are looking for an experience th…
Original Research
Trustpilot
· Original study ↗
Methodology
Cited from Trustpilot research; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 89% share of consumers reading reviews before purchase. Source: Trustpilot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-reviews-before-buying
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<blockquote cite="https://lighthousedata.io/data/consumers-read-reviews-before-buying" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- share of consumers reading reviews before purchase for global consumers<br><small>Source: Trustpilot (2025) · <a href="https://lighthousedata.io/data/consumers-read-reviews-before-buying" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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