B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
94%
94% -- online review reading rate for Consumers (2025)
According to Clutch, 94% of consumers read online reviews before making a purchase decision.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Clutch
Primary
Tier C
https://bestbma.com/2025/07/13/find-the-top-digital-marketing-company-near-you/ ↗
Source Article
Find the Top Digital Marketing Company Near You
Original Research
Clutch
· Original study ↗
Methodology
Clutch report, cited by bestbma.com
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 94% | |
| 2026 | 92% | -2.1% |
Segmentation
Industryecommerce
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Consumers: 94% online review reading rate. Source: Clutch (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-online-reviews-clutch
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-read-online-reviews-clutch" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- online review reading rate for Consumers<br><small>Source: Clutch (2025) · <a href="https://lighthousedata.io/data/consumers-read-online-reviews-clutch" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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