B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

92%

92% -- online review reading rate for consumers (2021)

2021

92% of consumers read reviews online.

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Lighthouse Research Team
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Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2021
Entity
consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source Article
How to Make Your Local Business Rank Higher in Google Local 3-Pack
How to Make Your Local Business Rank Higher in Google Local 3-Pack by By being in the Google Local 3-Pack, Google is choosing your business to be the most relevant to the user. Not only that but it also gives you a big leap in the local searched. Why does this matter? Research shows that 76% of mobi…

Cited research, original study unspecified

Methodology documented
Period Value Change
2021 (current) 92%
2022 92% 0%
2026 92% 0%
Industrymarketing
Plain Text
consumers: 92% online review reading rate. Source: (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-online-reviews
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<blockquote cite="https://lighthousedata.io/data/consumers-read-online-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- online review reading rate for consumers<br><small>Source:  (2021) · <a href="https://lighthousedata.io/data/consumers-read-online-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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