B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
42%
42% -- advertising mail read rate for US consumers (2026)
Consumers look at 42% of all advertising mail they receive.
- Cited from other unspecified studies in comparison to ACMA survey findings
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
retailonlineintegration.com
Primary
Tier C
http://www.retailonlineintegration.com/aggregatedcontent/66-consumers-flock-catalogs-survey-finds ↗
Source Article
66% of Consumers Flock to Catalogs, Survey Finds
Original Research
retailonlineintegration.com
· Original study ↗
Methodology
Cited from other studies, not specified in article
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 51% | |
| 2026 (current) | 42% | -17.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 42% advertising mail read rate. Source: retailonlineintegration.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-advertising-mail
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-read-advertising-mail" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- advertising mail read rate for US consumers<br><small>Source: retailonlineintegration.com (2026) · <a href="https://lighthousedata.io/data/consumers-read-advertising-mail" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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