B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- advertising mail read rate for US consumers (2019)
51% of Americans read the advertising mail they receive.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2019
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
United States Postal Service
Primary
Tier A
https://revomg.com/2020/08/03/targeted-direct-mail-campaigns-power-sales-and-add-value-to-your-busin… ↗
Source Article
Targeted Direct Mail Campaigns Power Sales and Add Value To Your Business
Direct mail marketing can be a powerful tool, even in a world constantly growing more digital. A targeted campaign skips the crowded inbox, the muted television, the ignored phone call. Instead, a mailer lives in your customer’s home, keeping your business and offer top of mind.
Prioritizing direct …
Original Research
United States Postal Service
· Original study ↗
Methodology
USPS 2019 Household Diary Study
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 (current) | 51% | |
| 2026 | 42% | -17.6% |
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US consumers: 51% advertising mail read rate. Source: United States Postal Service (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-read-advertising-mail-2019
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<blockquote cite="https://lighthousedata.io/data/americans-read-advertising-mail-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- advertising mail read rate for US consumers<br><small>Source: United States Postal Service (2019) · <a href="https://lighthousedata.io/data/americans-read-advertising-mail-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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