B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
69%
69% -- consumer preference for video product learning for Consumers (2025)
69% of people prefer to learn about products through video.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://imig.ai/resources/how-video-content-revolutionizes-brand-visibility-in-2025/ ↗
Source Article
How Video Content Revolutionizes Brand Visibility in 2025 | Video Marketing For Brands | Imig Communications
In an era where consumer attention is fragmented across multiple platforms, video content has emerged as the undisputed leader in capturing engagement and driving brand visibility.
Video-first strategies have proven their efficacy, becoming a central pillar of modern marketing. As we enter 2025, vid…
Original Research
Wyzowl
· Original study ↗
Methodology
Cited from Wyzowl
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 70% | |
| 2025 (current) | 69% | -1.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 69% consumer preference for video product learning. Source: Wyzowl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-video-product-learning
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-video-product-learning" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- consumer preference for video product learning for Consumers<br><small>Source: Wyzowl (2025) · <a href="https://lighthousedata.io/data/consumers-prefer-video-product-learning" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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