B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
70%
70% -- consumer preference for video product learning for consumers (2021)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://www.trifactorcreative.com/blog/ways-a-video-centric-strategy-makes-your-business-customer-ce… ↗
Source Article
3 Ways a Video-Centric Strategy Makes Your Business Customer-Centric
It’s 3 a.m. You’re asleep, but some of your customers are wide awake. They have questions, and they’re searching your website for answers. Scrolling through pages of text or having to wait to speak with you during your business hours could be an inconvenience when time is of the essence. Unlike many…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot state of video marketing report survey
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 70% | |
| 2025 | 69% | -1.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 70% consumer preference for video product learning. Source: HubSpot (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-video-learning-70pct
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-video-learning-70pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumer preference for video product learning for consumers<br><small>Source: HubSpot (2021) · <a href="https://lighthousedata.io/data/consumers-prefer-video-learning-70pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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