B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
79%
79% -- consumer preference for video over text for consumers (2025)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
How Short-Form Video Content Impacts Your Audience Engagement & Retention on Social Media
How Short-Form Video Content Impacts Your Audience Engagement & Retention on Social Media
Read this guide to learn how to leverage short videos on social media to boost engagement and retention of your target audience.
Before we begin, take a look at these numbers first:
- Research indicates that 79…
Methodology
Cited research, original study not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 72% | |
| 2025 (current) | 79% | +9.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 79% consumer preference for video over text. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-video-over-text-79
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-video-over-text-79" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- consumer preference for video over text for consumers<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/consumers-prefer-video-over-text-79" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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