B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- consumer preference for video over text for consumers (2019)
72% of people would rather watch a video to learn about a product or service if text and video are both on the same webpage.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2019
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.simplemachinesmarketing.com/lp/the-comprehensive-guide-to-b2b-video-marketing/ ↗
Source Article
The Comprehensive Guide to B2B Video Marketing
Everything your business needs to know about B2B video marketing — from DIY video to hiring a film crew, promoting your video and more.
Note: Be sure to bookmark this guide for reference later.
Why Video?
While video has been hailed as a top recommended marketing investment for years now, many busin…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot study cited by Simple Machines Marketing; original methodology not stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 (current) | 72% | |
| 2025 | 79% | +9.7% |
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 72% consumer preference for video over text. Source: HubSpot (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-video-72pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-video-72pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- consumer preference for video over text for consumers<br><small>Source: HubSpot (2019) · <a href="https://lighthousedata.io/data/consumers-prefer-video-72pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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