B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- consumer preference for personalized experiences for consumers (2019)
71% of consumers express a preference for personalized experiences according to a study by Segment.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Segment
Primary
Tier C
https://www.marketapts.com/blog/12-best-apartment-marketing-ideas-2019/ ↗
Source Article
Rental Marketing Ideas for Property Managers | Market Apartments Blog
As a property manager, there is a lot of pressure to stay ahead of the game when marketing your rentals. You have to be able to adapt to the ever-changing digital world and understand just how much your prospects are relying on a strong online presence when searching for a property.
Staying on top o…
Original Research
Segment
· Original study ↗
Methodology
Cited study by Segment; methodology not described in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 71% consumer preference for personalized experiences. Source: Segment (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-personalized-experiences
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-personalized-experiences" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- consumer preference for personalized experiences for consumers<br><small>Source: Segment (2019) · <a href="https://lighthousedata.io/data/consumers-prefer-personalized-experiences" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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