B
Evidence Grade B
Graded
under review
Safe to Cite
Current
56%
56% -- consumers preferring messaging over calls for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
agencyreporter.com
Primary
Tier C
https://agencyreporter.com/ai-based-chatbots-in-customer-service/ ↗
Source Article
AI-based Chatbots in customer service and their positive effects on businesses
Original Research
agencyreporter.com
· Original study ↗
Methodology
Report cited without named source
Methodology documented
Segmentation
IndustryAll
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 56% consumers preferring messaging over calls. Source: agencyreporter.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-messaging-over-calls
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-messaging-over-calls" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- consumers preferring messaging over calls for consumers<br><small>Source: agencyreporter.com (2026) · <a href="https://lighthousedata.io/data/consumers-prefer-messaging-over-calls" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.