B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78%
78% -- consumers preferring messaging over calls for Consumers (2026)
78% of people prefer messaging a business over calling to start a conversation or get information.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Facebook (Meta)
Primary
Tier B
https://getgabs.com/blogs/ai-powered-whatsapp-automation/ ↗
Source Article
7 Best WhatsApp Automation Tools (AI-Powered) 2026
- Getgabs is the top WhatsApp automation tool for businesses, offering AI-powered chatbots, trigger-based automation flow, and official Meta WhatsApp API access starting at just $5 per month with 0 markup cost on Meta messaging.
- WhatsApp automation tool pricing generally ranges between $5 - $99 pe…
Original Research
Facebook (Meta)
· Original study ↗
Methodology
Facebook-commissioned survey
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 56% | |
| 2026 (current) | 78% | +39.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 78% consumers preferring messaging over calls. Source: Facebook (Meta) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-messaging-78
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-messaging-78" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- consumers preferring messaging over calls for Consumers<br><small>Source: Facebook (Meta) (2026) · <a href="https://lighthousedata.io/data/consumers-prefer-messaging-78" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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