B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- consumer preference for email marketing for consumers (2022)
77% of consumers prefer email to other forms of marketing communication.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Source Article
How To Create An Email List?- Tips And More - Exly
Email is one of the most effective marketing methods now available to digital entrepreneurs, price for price. It typically yields $42 for every $1 invested. According to Emarsys, this is why 81% of small to medium businesses utilise email as a tool for customer acquisition and another 80% do so for …
Methodology
Cited to an unnamed think tank survey
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 77% | |
| 2025 | 73% | -5.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 77% consumer preference for email marketing. Source: (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-email-marketing-77
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-email-marketing-77" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- consumer preference for email marketing for consumers<br><small>Source: (2022) · <a href="https://lighthousedata.io/data/consumers-prefer-email-marketing-77" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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