B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
73%
73% -- consumer preference for email marketing for consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Data Marketing & Analytics
Primary
Tier C
https://ehygienics.com/4-useful-tips-in-finding-a-reputable-email-list-cleaning-software-provider/ ↗
Source Article
4 Useful Tips In Finding a Reputable Email List Cleaning Software Provider
4 Useful Tips In Finding a Reputable Email List Cleaning Software Provider
4 Useful Tips In Finding a Reputable Email List Cleaning Software Provider
It can be challenging to find a reputable email list cleaning software provider. You may not be able to get the support you need from some of them, ev…
Original Research
Data Marketing & Analytics
· Original study ↗
Methodology
Cited as a Data Marketing & Analytics study; secondary citation
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 77% | |
| 2025 (current) | 73% | -5.2% |
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelemail
Cite this stat
Plain Text
consumers: 73% consumer preference for email marketing. Source: Data Marketing & Analytics (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-email-marketing-messages
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-email-marketing-messages" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- consumer preference for email marketing for consumers<br><small>Source: Data Marketing & Analytics (2025) · <a href="https://lighthousedata.io/data/consumers-prefer-email-marketing-messages" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.