B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
55%
55% -- consumers willing to pay premium for sustainable brands for consumers (2024)
55 percent of people will pay more for a sustainable brand.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
owlaisolutions.com
Primary
Tier C
https://owlaisolutions.com/2024/02/06/esg-issues-from-a-capital-provider-perspective/ ↗
Source Article
ESG Issues from a Capital Provider Perspective - OWL AI
BY: Robert Yates & Barry Greenblatt
In this paper, we present the case that thoughtful ESG Risk Assessment Policies and Procedures are a critical component of underwriting and investment decisions. With proper execution these Policies and Procedures will lead to higher and more stable results for ca…
Original Research
owlaisolutions.com
· Original study ↗
Methodology
Unspecified studies cited secondhand by authors
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 66% | |
| 2024 (current) | 55% | -16.7% |
| 2025 | 55% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 55% consumers willing to pay premium for sustainable brands. Source: owlaisolutions.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-sustainable-brand
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<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-sustainable-brand" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- consumers willing to pay premium for sustainable brands for consumers<br><small>Source: owlaisolutions.com (2024) · <a href="https://lighthousedata.io/data/consumers-pay-more-sustainable-brand" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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