B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
55%
55% -- consumers willing to pay premium for sustainable brands for consumers (2025)
55% of consumers are willing to pay more for eco-friendly brands.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Roundup
Primary
Tier C
https://kimberlylawton.com/building-a-strong-brand-identity-key-steps-for-hospitality-businesses/ ↗
Source Article
Building a Strong Brand Identity: Key Steps for Hospitality Businesses
Hospitality branding is critical to establishing your business’ identity, especially in this crowded industry, where several brands simultaneously compete for guests’ attention.
Your brand identity is a collection of all the unique elements your business uses to create the ideal image you want to pu…
Original Research
The Roundup
· Original study ↗
Methodology
Cited from research by The Roundup; survey methodology not detailed in source
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 66% | |
| 2024 | 55% | -16.7% |
| 2025 (current) | 55% | 0% |
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
consumers: 55% consumers willing to pay premium for sustainable brands. Source: The Roundup (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-eco-friendly-brands
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<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-eco-friendly-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- consumers willing to pay premium for sustainable brands for consumers<br><small>Source: The Roundup (2025) · <a href="https://lighthousedata.io/data/consumers-pay-more-eco-friendly-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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