B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- consumers willing to pay premium for sustainable brands for Consumers (2019)
66% of consumers are willing to pay more for products from companies that are committed to a positive environmental impact.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://www.armagard.com/outdoor-digital-signage/trends-in-outdoor-digital-signage-and-the-rise-of-s… ↗
Source Article
Trends in Outdoor Digital Signage and the Rise of Smart Cities
Trends in Outdoor Digital Signage and the Rise of Smart Cities
Outdoor Digital signage is a huge global industry:
- In the USA, the market for digital out of home is predicted to grow to $12.3 billion by 2028.1
- In 2018, out of home digital advertising overtook traditional advertising for the first…
Original Research
Nielsen
· Original study ↗
Methodology
Cited by Armagard, originally attributed to Nielsen
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 (current) | 66% | |
| 2024 | 55% | -16.7% |
| 2025 | 55% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 66% consumers willing to pay premium for sustainable brands. Source: Nielsen (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-green-companies
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<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-green-companies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- consumers willing to pay premium for sustainable brands for Consumers<br><small>Source: Nielsen (2019) · <a href="https://lighthousedata.io/data/consumers-pay-more-green-companies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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