B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
66%
66% -- willingness to pay premium percentage for global consumers (2025)
66% of global consumers are willing to pay more for products and services from companies committed to positive social and environmental impact.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://stratos.agency/blog/defining-your-company-mission-statement-5-things-to-consider/ ↗
Source Article
Defining your Company Mission Statement - 5 Things to Consider - Stratos
When it comes to building a strong and memorable brand, your company’s mission statement is what can make you truly unique.
It represents your purpose, values, and aspirations, serving as the foundation upon which your brand identity is built.
Whether you’re a startup, or a seasoned company seeking …
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen survey cited by Stratos Agency
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
global consumers: 66% willingness to pay premium percentage. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-social-impact-66
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<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-social-impact-66" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- willingness to pay premium percentage for global consumers<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/consumers-pay-more-social-impact-66" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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