B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
67%
67% -- willingness to pay premium percentage for Volvo (children's cycle helmet brand extension) (2022)
67% of surveyed parents said they would pay a premium for a Volvo cycle helmet.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
600
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/what-if-haribo-did-cycle-helmets-for-kids/ ↗
Source Article
What if Haribo did cycle helmets for kids? - Savanta
Are the rules changing on brand extensions as consumers get used to seeing brands like Amazon enter a broad range of new sectors?
Would consumers be comfortable buying a product from two very different brands, each of which could claim to have permission to enter the category?
It’s a typical set of …
Original Research
Savanta
· Original study ↗
Methodology
Savanta survey of over 600 parents on hypothetical brand extension (cycle helmets)
Methodology documented
Segmentation
IndustryRetail
RegionUK
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Volvo (children's cycle helmet brand extension): 67% willingness to pay premium percentage. Source: Savanta (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/volvo-helmet-premium-willingness
HTML Embed
<blockquote cite="https://lighthousedata.io/data/volvo-helmet-premium-willingness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- willingness to pay premium percentage for Volvo (children's cycle helmet brand extension)<br><small>Source: Savanta (2022) · <a href="https://lighthousedata.io/data/volvo-helmet-premium-willingness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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