B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
66%
66% -- consumers expecting companies understand needs for consumers (2024)
66% of consumers expect companies to understand their unique needs and expectations.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://www.axept.io/blog/boost-roi-with-personalized-website-branding-and-consent-management ↗
Source Article
Boost ROI and User Consent with Personalized Website Branding in your CMP
Can improving personalization of your website—specifically with the Consent Management Platform (CMP) help you scale? Yes, data privacy regulations are increasingly stringent, businesses must find ways to balance compliance with user experience. One powerful way to achieve this is through personaliz…
Original Research
Salesforce
· Original study ↗
Methodology
Cited as Salesforce research; secondary citation in vendor blog
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 76% | |
| 2024 (current) | 66% | -13.2% |
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 66% consumers expecting companies understand needs. Source: Salesforce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-expect-companies-understand-needs-salesforce
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<blockquote cite="https://lighthousedata.io/data/consumers-expect-companies-understand-needs-salesforce" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- consumers expecting companies understand needs for consumers<br><small>Source: Salesforce (2024) · <a href="https://lighthousedata.io/data/consumers-expect-companies-understand-needs-salesforce" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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