B
Evidence Grade B
Graded
under review
Safe to Cite
Current
63.6%
63.6% -- share of consumers checking google reviews before visiting for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ReviewTrackers
Primary
Tier C
https://nexagrowth.co.uk/blog/how-reviews-impact-local-seo/ ↗
Source Article
How Reviews Impact Local SEO and Strategies to Collect Them
- Online reviews are a powerful signal for local SEO, influencing a business’s trustworthiness and relevance.
- The quantity, quality, and recency of reviews directly affect local rankings, especially in the Local Pack.
- A high number of positive, recent reviews makes a business more likely to rank…
Original Research
ReviewTrackers
· Original study ↗
Methodology
ReviewTrackers study cited by Nexa Growth
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 63.6% share of consumers checking google reviews before visiting. Source: ReviewTrackers (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-check-google-reviews-before-visit
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-check-google-reviews-before-visit" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63.6%</strong> -- share of consumers checking google reviews before visiting for consumers<br><small>Source: ReviewTrackers (2026) · <a href="https://lighthousedata.io/data/consumers-check-google-reviews-before-visit" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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