B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

63.6%

63.6% -- percentage of consumers checking google reviews before visiting for Google reviews (2022)

Name: Percentage Of Consumers Checking Google Reviews Before Visiting Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2022 · ReviewTrackers

63.6% of consumers report being likely to check Google reviews before visiting a business location.

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Attribution: ReviewTrackers View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

63.6%

Unit

Percentage

Data Vintage

2022

Entity

Google reviews

Geography

North America

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

ReviewTrackers Primary Tier B

https://www.321webmarketing.com/blog/best-ways-to-get-google-reviews-to-improve-your-seo/ ↗

Confidence: 53/100 Vintage: 2022 Channel: Common Crawl

Source Article

How To Get Google Reviews To Improve SEO

Original Research

ReviewTrackers · Original study ↗

Methodology

ReviewTrackers data, as cited in article

Methodology documented

Segmentation

IndustryMedia RegionNorth America RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

Google reviews: 63.6% percentage of consumers checking google reviews before visiting. Source: ReviewTrackers (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-check-google-reviews-before-visiting

HTML Embed

<blockquote cite="https://lighthousedata.io/data/consumers-check-google-reviews-before-visiting" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63.6%</strong> -- percentage of consumers checking google reviews before visiting for Google reviews<br><small>Source: ReviewTrackers (2022) · <a href="https://lighthousedata.io/data/consumers-check-google-reviews-before-visiting" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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