B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- consumers valuing authenticity for consumers (2025)
86% of consumers say authenticity is key when deciding which brands to support according to a Stackla survey.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stackla
Primary
Tier C
https://theartlogic.com/why-brand-identity-is-key-to-building-customer-loyalty-in-2025/ ↗
Source Article
Why Brand Identity is Key to Customer Loyalty in 2025
Did you know that 84% of customers say they’re more likely to stick with a brand that has a strong identity? That statistic isn’t just a passing trend—it’s a wake-up call for businesses. With competition at an all-time high and customer expectations evolving faster than ever, brands must do more tha…
Original Research
Stackla
· Original study ↗
Methodology
Cited from Stackla survey
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 86% | |
| 2026 | 86% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 86% consumers valuing authenticity. Source: Stackla (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-authenticity-stackla
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-authenticity-stackla" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- consumers valuing authenticity for consumers<br><small>Source: Stackla (2025) · <a href="https://lighthousedata.io/data/consumers-authenticity-stackla" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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