B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- consumers valuing authenticity for consumers (2025)
88% of consumers say authenticity is important when deciding which brands they support.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Stackla (Nosto)
Primary
Tier B
https://greenfroglabs.com/blog/video-marketing-trends ↗
Source Article
Every year, the video marketing trends conversation follows the same pattern. Someone lists 20 trends, includes AR/VR for the fourth year running, and calls it a guide. None of it helps you make better decisions about where to spend money.
This is a different kind of trends article. Every trend here…
Original Research
Stackla (Nosto)
· Original study ↗
Methodology
Stackla/Nosto Consumer Content Report, cited by secondary source
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 86% | |
| 2025 (current) | 88% | +2.3% |
| 2026 | 86% | -2.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 88% consumers valuing authenticity. Source: Stackla (Nosto) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/authenticity-importance-consumers-2025
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<blockquote cite="https://lighthousedata.io/data/authenticity-importance-consumers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumers valuing authenticity for consumers<br><small>Source: Stackla (Nosto) (2025) · <a href="https://lighthousedata.io/data/authenticity-importance-consumers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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