B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- consumer sentiment authenticity importance for global consumers (2025)
88% of consumers say authenticity is a key factor when deciding which brands to support.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stackla
Primary
Tier C
https://sayabout.us/blog/how-to-incentivize-customers-to-leave-testimonials-ethically ↗
Source Article
How to Incentivize Customers to Leave Testimonials Ethically
You have happy customers, but your testimonial page is still empty. You aren't alone. Most founders, marketers, and e-commerce operators know that social proof drives conversions, yet they struggle to collect genuine feedback that actually sells. The problem is rarely a lack of satisfaction. More of…
Original Research
Stackla
· Original study ↗
Methodology
Stackla consumer survey cited by blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 88% consumer sentiment authenticity importance. Source: Stackla (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-authenticity-key-factor
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<blockquote cite="https://lighthousedata.io/data/consumers-authenticity-key-factor" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumer sentiment authenticity importance for global consumers<br><small>Source: Stackla (2025) · <a href="https://lighthousedata.io/data/consumers-authenticity-key-factor" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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