B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
90%
90% -- consumer sentiment authenticity importance for Consumers evaluating brands and products (2024)
90% of respondents state that authenticity is important to them when deciding which brands and products to support.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
wisegrowthmarketing.com
Primary
Tier C
https://www.wisegrowthmarketing.com/user-generated-content-examples/ ↗
Source Article
10 Successful User-Generated Content Examples - Web Design Houston | Custom Houston Web Design For Growth
When it comes to growing your brand’s awareness and establishing a strong online presence, user-generated content (UGC) is one of the most powerful tools at your disposal. Not only does UGC allow you to harness the creativity and enthusiasm of your audience, but it also provides social proof that ca…
Original Research
wisegrowthmarketing.com
· Original study ↗
Methodology
Cited as 'studies have shown'; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers evaluating brands and products: 90% consumer sentiment authenticity importance. Source: wisegrowthmarketing.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-authenticity-importance-ugc
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<blockquote cite="https://lighthousedata.io/data/consumers-authenticity-importance-ugc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- consumer sentiment authenticity importance for Consumers evaluating brands and products<br><small>Source: wisegrowthmarketing.com (2024) · <a href="https://lighthousedata.io/data/consumers-authenticity-importance-ugc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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