B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
86%
86% -- consumer sentiment authenticity importance for Consumers (2026)
86% of consumers say that authenticity is a decisive criterion in their choice of brands.
- Original survey source and sample size are not specified in the text
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
beinfluence.eu
Primary
Tier C
https://www.beinfluence.eu/en/blog-posts/brand-authenticity-via-influencer-collaborations ↗
Source Article
Brand Authenticity via Influencer Collaborations
Original Research
beinfluence.eu
· Original study ↗
Methodology
Survey figure cited without named original source or sample size
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 86% consumer sentiment authenticity importance. Source: beinfluence.eu (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-authenticity-decisive-criterion-2026
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<blockquote cite="https://lighthousedata.io/data/consumers-authenticity-decisive-criterion-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- consumer sentiment authenticity importance for Consumers<br><small>Source: beinfluence.eu (2026) · <a href="https://lighthousedata.io/data/consumers-authenticity-decisive-criterion-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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