B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11.3%
11.3% -- email click through rate for all industries (2022)
According to Constant Contact, across all industries, the average email click-through rate is 11.3%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11.3%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Constant Contact
Primary
Tier C
https://practicepromotions.net/patient-marketing/ultimate-physical-therapy-email-marketing-guide/ ↗
Source Article
The Ultimate Guide To Physical Therapy Email Marketing • Practice Promotions
Fill your PTs’ schedules with email marketing!
As a physical therapy clinic owner, one of the most effective ways to reach patients is through email marketing!
The problem is, lots of PTs are confused about how to use email marketing in the physical therapy industry. Is it legal? Is it effective? Is…
Original Research
Constant Contact
· Original study ↗
Methodology
Cited from Constant Contact
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 11.3% | |
| 2026 | 2.6% | -77.0% |
Segmentation
Industrymarketing
Company Sizeall
RoleAll marketers
Channelemail
Cite this stat
Plain Text
all industries: 11.3% email click through rate. Source: Constant Contact (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/constant-contact-average-ctr
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<blockquote cite="https://lighthousedata.io/data/constant-contact-average-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.3%</strong> -- email click through rate for all industries<br><small>Source: Constant Contact (2022) · <a href="https://lighthousedata.io/data/constant-contact-average-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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