B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- long term roi uplift for Organisations with consistent brand strategy (2026)
Organizations with a consistent brand strategy achieve 20% to 30% higher long-term ROI.
- Reported as a range from 20% to 30%
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.thebrandsaloon.com/in-en/brand-strategy/ ↗
Source Article
Leading Brand Strategy Agency in India
Brand Recall
Clear positioning delivered
Brand Clarity
Purpose-driven growth enabled
Messaging Alignment
Unified brand direction achieved
Sustained Brand Growth
Strategy-led business impact
Strategy Adoption
Across all brand touchpoints
Market Differentiation
Sharper brand perception built
#1 Ranked…
Original Research
McKinsey
· Original study ↗
Methodology
Range 20-30%; attributed to McKinsey research cited by agency
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organisations with consistent brand strategy: 20% long term roi uplift. Source: McKinsey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consistent-brand-strategy-roi-2026
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<blockquote cite="https://lighthousedata.io/data/consistent-brand-strategy-roi-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- long term roi uplift for Organisations with consistent brand strategy<br><small>Source: McKinsey (2026) · <a href="https://lighthousedata.io/data/consistent-brand-strategy-roi-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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