B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57%
57% -- annual growth rate for connected TV advertising (2021)
Connected TV advertising grew by 57% to $15.2 billion in 2021.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
86
Source
IAB
Primary
Tier A
https://www.campaigncanada.ca/article/what-in-the-world-week-of-may-2/4jyf7tq1mrtes3vp3xste93ewp ↗
Source Article
What In The World-Week Of May 2
Kevin Hart launches tequila brand
Kevin Hart is the latest Hollywood star to launch an alcohol brand, with the recent launch of Gran Coramino tequila. The tequila is a cristalino, a clarified aged tequila possessing complexity and smoothness, but that looks as clear as un-aged silver tequilas. Crist…
Original Research
IAB
· Original study ↗
Methodology
According to the IAB’s 2021 Video Ad Spend and 2022 Outlook report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
connected TV advertising: 57% annual growth rate. Source: IAB (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/connected-tv-growth-2021
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<blockquote cite="https://lighthousedata.io/data/connected-tv-growth-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- annual growth rate for connected TV advertising<br><small>Source: IAB (2021) · <a href="https://lighthousedata.io/data/connected-tv-growth-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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