B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
85%
85% -- completion rate for Worldpay (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
B2B Marketing
Primary
Tier A
https://www.b2bmarketing.net/archive/how-worldpays-animated-campaign-doubled-audience-engagement-sta… ↗
Source Article
How Worldpay’s animated campaign doubled audience engagement stats in three months - B2B Marketing
As you ping through that £20 in expenses you owe Mark in sales, it’s unlikely you thought about (or understood) the digital process that happened and the business that makes it possible. It’s the realisation that we’re not all payment provider gurus that prompted Worldpay’s ‘The Fantastic Journey’ c…
Original Research
B2B Marketing
· Original study ↗
Methodology
Campaign performance metrics.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Worldpay: 85% completion rate. Source: B2B Marketing (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/completion-rate-animated-video-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/completion-rate-animated-video-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- completion rate for Worldpay<br><small>Source: B2B Marketing (2020) · <a href="https://lighthousedata.io/data/completion-rate-animated-video-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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