B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- daily usage rate for US college students on Snapchat (2014)
More than 75% of college students use Snapchat at least once a day.
- Source states 'more than 75 percent'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2014
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sumpto
Primary
Tier B
https://archive.attn.com/stories/3137/how-social-media-has-changed-college ↗
Source Article
4 Social Apps That Are Totally Changing College Life
Original Research
Sumpto
· Original study ↗
Methodology
Sumpto marketing company study of college students, cited via Mashable
Methodology documented
Segmentation
Industrymedia_entertainment
RegionUS
Channelsocial
Cite this stat
Plain Text
US college students on Snapchat: 75% daily usage rate. Source: Sumpto (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/college-students-snapchat-daily-usage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/college-students-snapchat-daily-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- daily usage rate for US college students on Snapchat<br><small>Source: Sumpto (2014) · <a href="https://lighthousedata.io/data/college-students-snapchat-daily-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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