B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- ad notice rate for Facebook banner ads (2016)
51% of college students noticed Facebook banner ads.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2016
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Chegg and UM
Primary
Tier B
https://blog.hollywoodbranded.com/how-to-appeal-to-college-students-with-your-brand-marketing ↗
Source Article
How College Students Interact With Brand Marketing
How College Students Interact With Brand Marketing
Quick Answer
Hollywood Branded looks at a study by Chegg and UM about how brands interact with college students and what that means for your brand marketing.
Recent Study Shows How Changing Technology And Society Affect Student Brand Interaction
It'…
Original Research
Chegg and UM
· Original study ↗
Methodology
Chegg and UM study of college students
Methodology documented
Segmentation
IndustryMedia
RegionNorth America
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Facebook banner ads: 51% ad notice rate. Source: Chegg and UM (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/college-students-notice-facebook-banner-ads
HTML Embed
<blockquote cite="https://lighthousedata.io/data/college-students-notice-facebook-banner-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- ad notice rate for Facebook banner ads<br><small>Source: Chegg and UM (2016) · <a href="https://lighthousedata.io/data/college-students-notice-facebook-banner-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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