B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- ad notice rate for connected TV users (2012)
87% of connected TV users say they notice ads on the platform.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2012
Entity
Sample Size
736
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YuMe / Frank N. Magid Associates
Primary
Tier A
http://www.videoadnews.com/2012/08/21/short-form-video-streamed-tv-viewers-prefer-ad-supported-conte… ↗
Source Article
Short-Form Video and Online TV Viewers Prefer Ad
Original Research
YuMe / Frank N. Magid Associates
· Original study ↗
Methodology
Online survey of 736 connected TV owners conducted by YuMe with Frank N. Magid Associates
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
connected TV users: 87% ad notice rate. Source: YuMe / Frank N. Magid Associates (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/connected-tv-ad-notice-rate-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/connected-tv-ad-notice-rate-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- ad notice rate for connected TV users<br><small>Source: YuMe / Frank N. Magid Associates (2012) · <a href="https://lighthousedata.io/data/connected-tv-ad-notice-rate-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.