B
Evidence Grade B
Graded
under review
Safe to Cite
Current
1.7%
1.7% -- lead conversion rate for B2B leads acquired via cold outreach/cold contact (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Demand Gen Report
Primary
Tier C
https://summ-it.de/en/digital-lead-generation/ ↗
Source Article
Digital lead generation for IT and software companies
What is digital lead generation?
Digital lead generation refers to the acquisition of potential customers (leads) via online channels. Targeted marketing measures such as content marketing, social media and SEO are used to attract prospective customers to a website where they leave their contact det…
Original Research
Demand Gen Report
· Original study ↗
Methodology
Conversion rate of cold-contacted leads, benchmarked against the 14.6% rate for digitally inbound-sourced prospects; attributed to a Demand Gen Report analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B leads acquired via cold outreach/cold contact: 1.7% lead conversion rate. Source: Demand Gen Report (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-outreach-lead-conversion-rate-1-7-percent
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<blockquote cite="https://lighthousedata.io/data/cold-outreach-lead-conversion-rate-1-7-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.7%</strong> -- lead conversion rate for B2B leads acquired via cold outreach/cold contact<br><small>Source: Demand Gen Report (2026) · <a href="https://lighthousedata.io/data/cold-outreach-lead-conversion-rate-1-7-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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