B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1.52%
1.52% -- click rate for cold B2B email campaigns (2026)
Standard cold email marketing achieves a 1.52% click rate benchmark.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
1.52%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DMA research
Primary
Tier B
https://datahq.co.uk/ideas-library/blog/five-quick-fixes-to-get-more-oomph-from-your-next-cold-b2b-e… ↗
Source Article
Five Quick Fixes For Better Cold B2B Email Results
Blogs & ideas
Five Quick Fixes To Get More Oomph From Your Next Cold B2B Email Campaign
By Rebecca Burrows 5 min read
More Oomph From Cold Email
Five quick fixes that turn quiet B2B campaigns into proper conversations
If your cold B2B email campaign is getting polite silence instead of replies, a fe…
Original Research
DMA research
· Original study ↗
Methodology
Industry benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
cold B2B email campaigns: 1.52% click rate. Source: DMA research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-click-rates
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<blockquote cite="https://lighthousedata.io/data/cold-email-click-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.52%</strong> -- click rate for cold B2B email campaigns<br><small>Source: DMA research (2026) · <a href="https://lighthousedata.io/data/cold-email-click-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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