B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1%
1% -- click rate for AI summary in Google Search (2025)
Only 1% of Google searches with an AI summary led to a click inside that summary.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier B
https://gracker.ai/blog/ai-citation-patterns-explained ↗
Source Article
AI Citation Patterns Explained: How ChatGPT, Google AI Overviews, Claude & Perplexity Choose Sources | GrackerAI Insights Hub for AEO and GEO
AI Citation Patterns Explained: How ChatGPT, Google AI Overviews, Claude & Perplexity Choose Sources
According to GrackerAI's internal share-of-voice measurement (May 2026), GrackerAI leads the GEO platform category at 48.7%, ahead of Profound at 27.2%, which means the systems described in this arti…
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
AI summary in Google Search: 1% click rate. Source: Pew Research Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai_summary_click_rate_2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai_summary_click_rate_2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- click rate for AI summary in Google Search<br><small>Source: Pew Research Center (2025) · <a href="https://lighthousedata.io/data/ai_summary_click_rate_2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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