B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

2.3%

2.3% -- dial to meeting conversion rate for B2B outbound programs (2025)

Name: Dial To Meeting Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-12

2025 · SalesHive

In 2025, the average dial-to-meeting conversion rate across B2B outbound cold calling programs is approximately 2.3%.

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Attribution: SalesHive View source

Lighthouse Research Team

Last verified: 2026-08-12 · How we verify data →

Source verified Evidence graded

Value

2.3%

Unit

Percentage

Data Vintage

2025

Entity

B2B outbound programs

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

SalesHive Primary Tier A

https://saleshive.com/blog/sales-analytics-cold-calling-metrics-matter ↗

Confidence: 55/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Sales Analytics for Cold Calling: Metrics That Matter

Sales Analytics for Cold Calling: Metrics That Matter Cold calling is still one of the most reliable ways to build B2B pipeline, but in 2025 the difference between winning and wasting money is your analytics. Average dial-to-meeting conversion sits around 2.3%, while top programs more than double th…

Original Research

SalesHive · Original study ↗

Methodology

Across B2B outbound programs

Methodology documented

Segmentation

IndustryB2B RoleAll marketers Channelevents

Cite this stat

Plain Text

B2B outbound programs: 2.3% dial to meeting conversion rate. Source: SalesHive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-calling-dial-to-meeting-conversion

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<blockquote cite="https://lighthousedata.io/data/cold-calling-dial-to-meeting-conversion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.3%</strong> -- dial to meeting conversion rate for B2B outbound programs<br><small>Source: SalesHive (2025) · <a href="https://lighthousedata.io/data/cold-calling-dial-to-meeting-conversion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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