B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20,000,000
20,000,000 -- facebook page fans for Coca-Cola and Starbucks (2011)
Coke and Starbucks have 20 million Facebook fans using the platform as a channel of communication.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20,000,000
Unit
Count
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Facebook
Primary
Tier A
http://robhof.com/2011/04/20/1014/ ↗
Source Article
Facebook's Sheryl Sandberg: "Now Is When We're Going Big" in Ads
Original Research
Facebook
· Original study ↗
Methodology
Company statement by Sheryl Sandberg in interview
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Coca-Cola and Starbucks: 20,000,000 facebook page fans. Source: Facebook (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/coke-starbucks-facebook-fans-20-million-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/coke-starbucks-facebook-fans-20-million-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20,000,000</strong> -- facebook page fans for Coca-Cola and Starbucks<br><small>Source: Facebook (2011) · <a href="https://lighthousedata.io/data/coke-starbucks-facebook-fans-20-million-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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