B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1,500,000
1,500,000 -- facebook page fans for Allstate Mayhem (2013)
Allstate's Mayhem campaign Facebook page has reached 1.5 million fans.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1,500,000
Unit
Count
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adweek
Primary
Tier B
https://www.structuralgraphics.com/blog/traits-of-awesome-marketers-part-i-innovation/ ↗
Source Article
Traits of Awesome Marketers Part I: Innovation - Structural Graphics | Paper Engineering & Design Blog
Structural Graphics is kicking off a month of awesomeness with a series of posts to help marketers breakthrough the clutter of their competition with insightful posts about what makes marketers, well, awesome.
This week’s post is all about innovation. One of the most distinctive traits of an awesome…
Original Research
Adweek
· Original study ↗
Methodology
Campaign engagement metric cited from Adweek coverage of Allstate's Mayhem campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Allstate Mayhem: 1,500,000 facebook page fans. Source: Adweek (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/allstate-mayhem-facebook-fans
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<blockquote cite="https://lighthousedata.io/data/allstate-mayhem-facebook-fans" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,500,000</strong> -- facebook page fans for Allstate Mayhem<br><small>Source: Adweek (2013) · <a href="https://lighthousedata.io/data/allstate-mayhem-facebook-fans" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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